A Beauty Brand is Born: Introducing Lady Gaga’s Haus Laboratories

Singer and A Star is Born actress Lady Gaga is channeling her fervor for makeup with the launch of her new beauty brand, Haus Laboratories. The collection—created by an exclusive team of makeup artists including Gaga’s own, Sarah Tanno—is made up of six different collections, each composed of three products. 

The items in the line are sold together: a lip gloss, lip liner, and shimmer powder curated in a range of shades. The collections even contain clever titles, such as “Chained Ballerina” and “Metal Head”. The items retail at $49 per collection, with three duo sets offered ($26 for two lip liners, $32 for two lip glosses, and $36 for two shimmer powders).

At its core, Gaga’s new line ultimately serves to instill confidence in its customers. Take it from Gaga herself, who summed up the heart and soul of Haus Laboratories in the brand’s launch statement: “I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was weird, but really, I was just Born This Way." Perhaps swiping on one of Gaga’s products will propel us to achieve our own self-acceptance. 

Haus Laboratories is not officially on sale and shipping products until September, however, consumers are currently able to pre-order the items exclusively through Amazon (note: this offer is for Prime members only).