Millie Bobby Brown's New Beauty Line: Anything But Strange
Fifteen-year-old Stranger Things star Millie Bobby Brown just launched her first-ever beauty brand, florence by mills, and the internet went crazy. Named after Brown’s grandmother and family nickname, the company features 15 makeup and skincare products catered specifically to the teen’s peers.
Not only does the brand demonstrate the power and potential of teenage entrepreneurs, but its products are equally impressive: each item is dermatologist-tested, sulfate-free, paraben-free, cruelty-free, and vegan. The company’s aim was to create safe-to-use makeup and skin care by a teenager and for teenagers; as Brown has said, “I believe there’s a void in the market for young people and everybody deserves a great start with their skin.”
The brand’s website features a beauty quiz to help teens find their perfect match, as well as a virtual try on. Each product is dedicated to allowing one’s own natural beauty to shine through, including Like a Light Skin Tint, which features 20 shades, many of which are geared toward women of color. The site also displays diversity through models of various skin tones and natural hair types.
In addition to the no makeup-makeup foundation, the brand features Glow Yeah Lip Oil, Tint N Tame Brow Gel, and Cheek Me Later Cream-to-Powder Blush. The brand produces eye products as well—Look Alive Eye Balm and Swimming Under the Eye Gel Pads—to alleviate tired eyes. Brown explained the reasoning behind dropping eye-brightening products at the company’s Soho pop-up shop: "Eye balm has been kind of objectified for older people to take away the wrinkles," she has said." For me, I wanted to do a youthful one to brighten up your face and use it to take away dark circles if you’re studying late at night or you’ve got to go to school early in the morning." The balm is formulated with coffee, vitamin B12, snow mushroom, malachite extract, and a peptide blend, and it is applied with a metal tip for depuffing. The whale-shaped gel patches contain beneficial ingredients as well, with coconut extract and hyaluronic acid to brighten and moisturize and plump the under-eye area.
The Mind Glowing Peel Off Mask, produced in a bold iridescent purple color, is guaranteed to undo the damage of skin stresses built up over the week. The product is formulated with ingredients that inspire glowy, clear skin, including purifying charcoal, which draws out dirt and oil, as well as witch hazel and lavender oil, which calms skin.
The company caters to Brown’s charitable nature as well, dedicating a portion of proceeds to the Olivia Hope Foundation, an organization the actress holds close to her heart. “Olivia was a close friend of mine who passed away from cancer, and we’re supporting and raising donations for the foundation,” she has explained.
Brown’s new company proves her a powerful teen both on and off the screen. With products that have powers just as impressive as her character Eleven’s, there is no telling where the actress will venture next.
Shop florence by mills at www.florencebymills.com and at Ulta Beauty.
Written by contributing writer Julia Heming.