Dabble in the Upside Down: H&M x Stranger Things Collection
The Upside Down takes a turn into reality with the inauguration of H&M’s new Stranger Things collection in honor of the show’s third season (hitting screens July 4th). The sun-inspired capsule collection—now available in stores worldwide and on the brand’s website—features swimwear, accessories, and casual wear that pays homage to the Hawkins Community Pool featured in the Netflix series.
A nod to Stranger Things’ 1980s setting, a variety of graphic t-shirts, tanks, shorts, playsuits, and poolside sunglasses take on a retro modern vibe mixed with an easygoing aura. Pieces are produced in a color palette reminiscent of the hues from the show’s theme—black, red and white—as well as pink and azure. Select items also contain the Stranger Things logo, and some will even be worn by cast members in new episodes.
Dacre Montgomery—who plays Billy Hargrove (Max’s older brother) on the series—is starring in a campaign tied to the launch of the collection with photos by renowned British fashion photographer and director Matt Jones. The Australian actor’s favorite piece in the collection? “The black, short-sleeved shirt was so comfortable,” Hargrove told H&M Magazine. “Sometimes for me, it’s less about the items itself and more about the way it fits. Is it light, breathable and most importantly flattering? That shirt possesses all of those qualities.”
No need to fear the Mind Flayer this season of Stranger Things. Donned in H&M’s new collection, you’ll be ready to take on anything.
The H&M x Stranger Things is now available for purchase in stores worldwide and on hm.com.